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Service

Fractional RevOps

A 2–4 week embedded engagement where an AI-Augmented Revenue Operator designs, builds and operates the first working version of your revenue system: qualification criteria, the outbound engine, CRM hygiene and reporting. Every action is AI-accelerated and human-directed, and success is measured in Qualified Sales Meetings - not activity metrics.

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At a glance

Format, duration, fit

Format
Embedded fractional revenue operator
Duration
2–4 weeks
Ideal for
Post-seed and accelerator companies running their first structured revenue motion - no revenue operating system, no reporting layer, execution still ad hoc.
Included
  • ✓Revenue system design (ICP, qualification, stages)
  • ✓Outbound engine built and operated
  • ✓AI-augmented research, enrichment and drafting
  • ✓Human review on every outbound action
  • ✓Qualified Sales Meetings on your calendar
  • ✓CRM hygiene and pipeline reporting
  • ✓Market representation at industry events
Optional / on request
  • +Extended workflow automation (on request)
Challenges

What we see in the market

•
No revenue system
Execution lives in inboxes and spreadsheets; nothing is repeatable.
•
First structured motion
The team has never run a revenue system and can't afford a wrong first hire.
•
Playbook without traction
You have a GTM plan - it has never been built into working infrastructure.
•
Founder-led bottleneck
Founders are the only ones creating pipeline and it doesn't scale.
•
Activity over outcomes
Volume is reported; qualified meetings are not.
Our solution

How we fix it

We embed for 2–4 weeks as your revenue operator: architect the system, build the outbound engine, wire CRM and reporting, then run it end-to-end. AI does the research, enrichment and drafting; humans direct, approve and stay accountable. You leave with working infrastructure, documented operating rules and Qualified Sales Meetings - not an outsourced function you have to keep renting.

Process

How we run it

  1. 01
    Discovery
    Audit the motion, data, stack and ICP in week one.
  2. 02
    Revenue Architecture
    Design stages, qualification criteria and reporting.
  3. 03
    Technology & AI Stack
    Wire CRM, enrichment, sequencing and AI agents.
  4. 04
    Human-Guided Outbound Operations
    Operate the engine with human review on every action.
  5. 05
    Optimisation & Revenue Growth
    Tune the system and hand over the operating rules.
Deliverables

What you get

  • ✓Working revenue system (stages, criteria, workflows)
  • ✓Operated outbound engine (email, LinkedIn, call)
  • ✓Qualified Sales Meetings booked and confirmed
  • ✓CRM architecture and pipeline reporting
  • ✓Documented operating rules and enablement basics
  • ✓Handover brief for your first internal revenue hire
Benefits

Outcomes you can expect

•
Qualified meetings in weeks
Confirmed conversations with ICP decision-makers inside the engagement.
•
Infrastructure you keep
The system, data and documentation stay with you afterwards.
•
No hiring risk
Prove the motion with real data before committing to headcount.
•
Human accountability
AI executes at scale; a human approves every outbound action.
•
Upgrade-ready
Clean transition into a full revenue operations retainer as volume grows.
FAQ

Common questions

Is this an outsourced SDR or appointment-setting service?+

No. We design, build and operate a revenue system that stays with you - infrastructure, data and documented operating rules, not a rented outbound function.

How is success measured?+

By confirmed Qualified Sales Meetings - ICP match, decision-maker or strong influencer, confirmed need, booked and attended - not by emails sent or leads generated.

Is the outbound fully automated?+

No. AI accelerates research, enrichment and drafting; every outbound action is reviewed and approved by a human.

What if we don't have a GTM playbook yet?+

Start with the GTM Strategy Playbook, then move into Fractional RevOps to build and operate the system.

Can this extend past 4 weeks?+

Yes - engagements often roll into AI-Powered Revenue Operations once the system is proven.

Ready to install Fractional RevOps?

Book a 30-minute strategy call and we'll map your Revenue Superblock.

Book Strategy Call